By now, most brands realize they need to have an online presence. Nearly everyone relies on the internet for work, shopping, news, or entertainment. However, simply creating a website won’t drive traffic. It’s crucial to have a site that stands out from the crowd. Here are the top website design must-haves.
When the internet first entered the playing field, users would spend much of their time waiting for websites to load. However, now that dial-up connections are practically obsolete, consumers want something much faster. Great websites feature high-speed performance.
The longer a visitor waits for a website to load, the more likely they are to close the window. Graphics and videos need to load quickly, and the site should also have a navigation menu that makes it easy for users to find the content they need.
Smartphones and tablets are more popular than ever before. Many users report only using the internet from their mobile device, and because of this, it’s imperative for websites to be mobile-friendly. However, it will take some tweaking to ensure this is the case.
The way a website looks from a desktop or laptop is not indicative of how it will appear on a mobile screen. Designers should ensure a website works the same across all devices, no matter the screen size or operating system. Text and graphics need to be compatible. A mobile-friendly design opens the door to a much bigger audience.
Although a consumer may visit a website with the intention of buying, it’s still up to the business owner to close the sale. However, since online shopping is very hands-off, it’s necessary to have enough compelling content to entice a shopper to make a purchase. The best websites combine creative copy with eye-catching graphics to keep consumers interested.
Even though online shopping is extremely popular, some users are still leery of giving their private information to a website. The leading sites offer security features to give users peace of mind. SSL is a must. This type of security is the only way a business owner can protect their customer’s personal data from hackers.
There are over 1.7 billion websites out there. If a business owner wants to stand a chance in the online market, they must design a website that keeps their customers coming back for more.